Pwoofread your content
So, tiypos, not alright grammar, and errors, are the topic, for today’s blog post. Every business has some sort of written content, somewhere.
To put matters worse for all of you, all online bookings begin with the written word; as the content you present is your first impression to your customer. A BBC study showed that a spelling mistake on your website can cut a company’s online sales and bookings in half. Your customers will form an opinion on you via the descriptions you provide, to get a general idea of your service or restaurant. The split second they see a typo, an overuse or underuse of punctuation or a grammar error, they will question the credibility of not only your service but also your business. Your written content is an extension of your business.
Historically speaking, correct spelling was the mark of an educated person. With our modern laptops, proper spelling isn’t really seen as educated but more so lazy, in that they have bothered to proofread or spellcheck their work.
I get why some people don’t bother proofreading their content for quality and professionalism, I mean the reduced time in writing content is obviously more important than no grammatical mistakes and misspellings.
The most experienced and qualified writer can and will make a typo or a grammar mistake from time to time, but that being said a true professional in that field will always proofread their work.
I actually am a culprit in drafting my work out with funny words and spellings, simply because it makes me triple check my work as I know there are lots of lurkers in there that should not go public. This is just my way, but everyone should proofread their drafts in some way. Writing content rapidly when you are really in the zone also, more often than not, promotes missing words because your hands are trying hard but not quite keeping up with your brain. It’s actually also best to proofread your work aloud or sort of aloud (move those lips) so you can really get a sense of the way it sounds and if there are any errors. Some people break up their proof reading into three chunks, to allow you to focus all of your attention on just one issue:
1st chunk: Look for spelling errors (but don’t rely fully on spell check, I will get to this shortly).
2nd chunk: Punctuation check. An easy one. Look for errors with commas, semicolons, full stops, capital letters, basically everything your Year 9 English teacher was on about.
3rd chunk: Check your grammar errors. Spell check will not, I repeat, will not pick up on all of them. For example:
“Let’s eat, Grandpa!” and “Let’s eat Grandpa!”
Spell check did not pick up on either of these grammar mistakes; as eating Grandpa, according to spellcheck, is not an error worth noting.
Use spell check wisely.
Don’t rely entirely on it. The dictionary content is not limitless, anda more often than not they will pick up on more spelling errors than grammar mistakes, but not all of them. You are a bright person, you can proofread your work properly before it goes public.
Spellcheck also doesn’t know what you meant to right and doesn’t catch typos that are spelt correctly on their own, but not in that sentence, for example ‘I through the ball’, ‘I maid the bed’ and ‘I drank some lovely red whine’. No little red underlines on any of those!
I hope your eagle eyes picked up on the typos in the paragraphs above. I know I did during my oh-so important proofread.